Kelow LaTesha, an artist who defies hip-hop stigmas and challenges conventional labels, has established herself as a dynamic force in the DMV rap scene. With a deliberate and unique aesthetic, she not only captivates her audience sonically but also takes them on a physical journey through her craft.
Her latest release, “Genius”, marks her first song of 2022, and as part of SoundCloud’s “First on SoundCloud” Class of 2022, she celebrates with a visually stunning video directed by Tyler B Studios, with creative direction from BUTTA (aka Kelow herself). The track serves as a self-affirmation, urging listeners to believe in themselves despite external doubts and criticisms.
“Genius” sends a powerful message that, in the face of attempts to diminish one’s talents, self-belief is paramount. Kelow emphasizes, “Sometimes people try to diminish what you do, make you feel tiny, and minimize what you provide to the world, but they observe what you do and want to be just like you. You should never doubt yourself, and you should trust yourself because you are the genius.”
To commemorate the video release, Kelow hosted fan meet-and-greets across the DMV region, accompanied by a moving truck playing the “Genius” music video. The collaboration with SoundCloud’s “First on SoundCloud” initiative signifies a recognition of Kelow’s unique voice in the industry.
As a part of this esteemed class, Kelow LaTesha will work closely with SoundCloud over the next year, creating career-defining moments to deepen connections with fans and exploring new avenues to reach broader audiences. She expresses her gratitude for the recognition, stating, “It’s for the people on SoundCloud! It has provided a platform for all types of artists to communicate and collaborate.”
Born and raised in Prince George’s County, Maryland, Kelow has always been driven by a passion for creativity, expressing herself through painting and music since childhood. Beyond her solo work, she operates under the name BUTTA, showcasing her versatility as a creative director. Having opened for notable acts like Metro Boomin, Kelow LaTesha continues to break barriers and bring people together through her feel-good music.
Before “Genius”, Kelow gained acclaim and a diverse fan base with her definitive album, “TSA”, released in 2019. The album showcased her ability to transcend genres and consistently innovate. The subsequent “TSA Deluxe” in 2020 featured Rico Nasty, solidifying her position as one of the region’s leading rappers. Her EP, “Amethyst Stoner”, and its viral hit “Finna” on SoundCloud, later remixed with Lil Uzi Vert, further propelled her into the spotlight.
Kelow LaTesha is not just an artist; she is a visionary force reshaping the rap landscape in the DMV and beyond. With her commitment to innovation and connection, she stands as a testament to the transformative power of music.